Eyelash serum promo

For this project I have developed packaging and 3D product visualisations first. Starting initially with the package design client decided to extend project with the social media promo reel. For different platforms I created several cuts: vertical video for Instagram and TikTock and square video for Instagram and Facebook post.

Product visualisations developed in Cinema 4D and rendered with Redshift. Animation also created in Cinema 4D and redshift and completed in After Effects.

Role:

Package design, 3D modelling and Animation

Client:

Vicky Lashes